BORN IN THE
BLUE RIDGE.

FROM GRANITE
FALLS TO THE PODIUM

Foothils Sportwear Co was founded in 2019 right here in Granite Falls, North Carolina — a small town tucked at the foot of the Blue Ridge Mountains. Our founder, a competitive trail runner and former college athlete, was frustrated by athletic apparel that either sacrificed comfort for performance, or performance for style.

The solution was simple: design gear that didn't make you choose. By partnering directly with performance textile mills and cutting out the middlemen, we built a line of athletic wear that rivals brands five times our price — at a price that actually makes sense for real athletes and real families.

Today, Foothils Sportwear Co dresses over 5,000 athletes across the Southeast. From CrossFit athletes in Charlotte to high school track teams in Hickory — our gear shows up on bodies that refuse to quit.